If you are a small accounting firm in London then to gain better market share and to compete against the big giants you need a good Accountancy PR in London. As a small firm your opportunities are limited and if you want to gain higher profits then you cannot stay in your current state i: e a small firm. You have to excel and make yourself a larger enterprise and for that you need to adopt better PR tactics. Ideally a good option for you would be to hire an external PR agency, but since you are a small accounting firm hence you surely can’t afford this move. The only option for you is to apply the PR tactics yourself.
The Accountancy PR in London:
You must be worried about how can you yourself do the gigantic task of applying the PR tactics. Well it is surely a field that requires expertise however if you follow certain guidelines then that can certainly work well for you. These Guidelines are countless however in the below mentioned paragraph we are only mentioning Four. We think that you can start up with these four tactics and later on when you become a bit professional in PR art then you can experiment more things. The PR Tactics are as follows.
- The first thing which you can do is to update your LinkedIn Profile. LinkedIn is a professional platform and many companies use it as a tactic for personal relations. In this regard you can seek the help of a social media specialist as well. Your LinkedIn page should look presentable and must be updated as well. Many customers visit the LinkedIn profile and the importance of this profile further gets enhanced in the case where the company is providing professional services or accountancy services.
- The second guideline is also related to social media, however this time you need to be wider in scope and you need to focus on other social media platforms as well such as twitter, Google+ and Facebook etc. Again you can seek the help of professional social media personnel in this regard. We personally think that this task can also be done by your internal marketing department as well.
- As a professional accounting firm you need to start networking your niches. The type of industry which you belong to requires networking. You cannot expect your clients to increase with mere social media efforts. You cannot just stay in your office and think that the clients will automatically contact you.
- As a first step towards establishing your media relationship, it is highly recommended that you take a reporter to a dinner or a lunch. The tactic will work for you as these Reuters are hungry about stories and news, they are paid for that!
We hope that the above mentioned guidelines will serve as your first step towards better image development in the eyes of the customers and stake holders.